15 years ago, NAPC starting writing custom interfaces for Xinet. Major cruise lines, major soft drinks used our UI to be their face to partners around the world. Over time, we started seeing a common theme in the asks:
Simpler- intuitive, easy to use, with words instead of icons.
Faster- Speed drives experience. We obsess over page load and response times. E6 is fast, and speed trump new features.
Easier sharing of assets, without clogging mail server (or having *old* versions floating around)