Your ad agency has just gotten a new client, one accustomed to doing business in a certain way with its previous agency. Now they expect you to duplicate their workflow environment, except with precious little preparation time. What do you do?

This was the situation Ogilvy & Mather was facing when they took over a significant piece of IBM business from a sister agency in the WPP network.

The other agency had been using Xinet's FullPress and WebNative to host a site for client and agency users - an image library critical to the production of many IBM communications. Unfortunately, Ogilvy's New York office didn't have WebNative. Nor did they have the time to set up such a system, which would require the purchase and testing of new hardware.

Phil Henry, Technology Manager of Graphic Services at Ogilvy, explains, "Our IBM account group, some of whom had come from the other agency, were saying that the client relies on this setup. They expect a [digital asset management] system with the same type of look and organization of files."

Nigel Kent, Senior Partner and Managing Director of Graphic Services, adds, "We came to a quick decision that we needed what the other WPP unit had. The problem was how fast we could implement and design such a system, efficiently and seamlessly."

That's when they turned to NAPC.

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