NAPC Partners
with APRIMO to Offer Powerful Agency Workflow Technolgy to Marketing
Agencies Worldwide
FOR IMMEDIATE RELEASE:
CONTACT:
Kenny Kirsch
NAPC
203.857.5299
kkirsch@napc.com
www.napc.com
Leading technology integrator and best-in-class
MRM software provider partner to deliver integrated, comprehensive
solution
ORLANDO (October 10, 2005) – NAPC, a leading systems integrator
and developer, announced today a formal partnership with Aprimo,
Incorporated, the global leader in Enterprise Marketing Management
(EMM). Through the partnership, the companies will jointly market
the Aprimo Marketing™ Agency Workflow solution combined with
NAPC’s XiNET integration offering.
NAPC specializes in building powerful workflow, production and asset
management solutions based on Aprimo’s and XiNET's industry-leading
software. XiNET, a production-based asset management system, will
be seamlessly integrated with the Aprimo Marketing Agency Workflow
application and offered to customers and prospects, allowing customers
to manage and execute all aspects of marketing projects and materials
in one centralized system.
“We’re excited about our momentum and early wins in
the marketplace with our relationship with NAPC,” said Bill
Godfrey, president and chief executive officer of Aprimo. “NAPC
is the most respected systems integrator of asset management and
workflow solutions within the agency market, and understands that
market better than anyone. This partnership allows us to further
extend Aprimo’s vision of automating the end-to-end marketing
value chain, inclusive of agencies and marketing service providers.”
“Through the technology and services we offer to the agency
market, we identified a strategic need for an agency-specific solution
to deliver strong workflow and project management capabilities to
our customers – especially those servicing global clients,”
said Rob Steinberg, CEO of NAPC. “Aprimo Marketing Agency
Workflow allows us to expand our product offering, allowing agencies
to provide their clients with real-time visibility and input into
projects currently underway.”
For more information on NAPC’s Workflow and Digital Asset
Management solutions, contact NAPC at 781-894-3114 or via email
at queries@napc.com.
For more information on Aprimo Marketing or Aprimo Marketing Agency
Workflow, contact Aprimo at 1-877-8APRIMO or via email at info@aprimo.com.
About NAPC
NAPC is a leading reseller and integrator of Aprimo Marketing Agency
Workflow and XiNET software solutions. Since 1993, NAPC has been
providing complete end-to-end solutions to clients in the advertising,
publishing, retail and printing industries. NAPC offers a wide range
of services -- from hardware/software installation to training to
mission-critical support – for the Aprimo Marketing Agency
Workflow solution.
About Aprimo
Aprimo, Incorporated is the leading provider of software and services
that enable marketers to manage the business of marketing—achieving
excellence in execution, gaining managerial visibility and control
across the extended marketing organization and creating more demand
for products and services. Aprimo is delivering value to many industry-leading
companies in a variety of industries, including Bank of America,
Cingular Wireless, Home Depot, Merrill Lynch, Pfizer and Warner
Bros. Entertainment. Aprimo is headquartered in Indianapolis, and
has offices throughout North America and in London. Visit www.aprimo.com
for more information. Aprimo is a registered trademark of Aprimo,
Incorporated. All other trademarks and registered trademarks are
the properties of their respective owners.
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