Digital Asset Management 101
If you're in advertising, publishing, retail or prepress, odds are your business has tons of digital assets. Logos, artwork, photos, videos, PDFs, page layout files. So what's the best way to manage it all? Our Digital Asset Management 101 is a great place to start learning what you need to know. Trust us, doing a little homework now can save you a lot of time, money and headaches later.
Why you need it
Just think about all the time your creative users waste searching for assets, or recreating ones they can't find. By centralizing assets and making them easily accessible to clients and suppliers, you not only increase productivity, but greatly streamline workflow processes and generate new revenue opportunities.
What you should look for
Before you choose an asset management system, make sure it meets some important criteria:
The 3 types of asset management solutions
Does it offer metatags that let you search the way you want?
Will you have to train people, including your clients, to get stuff in and out of
Does it provide real-time updating? On-the-fly conversion of files for different media? Seamless archiving? Faster printing and PDF generation?
Can you offer permission-controlled access to anyone with a Web browser?
Think of them as good-better-best. Of the three, a dynamic asset management system like Xinet offers the most, including benefits that catalog and repository systems simply can't match. These other systems have their place. But it may not be in your enterprise, at least not if you're looking for a highly flexible and automated real-time solution. Let's take a closer look.